Dammit, I’m mad!

August 16th, 2010

Was it a rat I saw? Yo, banana boy! Mr Owl ate my metal worm. Perhaps these sound like the ravings of a mad person, but in case you haven’t figured it out, these are palindromes: words or phrases that can be read the same way in either direction.

Palindromes are interesting little things with a long and illustrious history dating back to 79AD. Around this time, a Latin word square was discovered buried in volcanic ash in the ancient Roman town of Herculaneum with the words ‘Sator Arepo Tenet Opera Rotas’ (the farmer/sower, Arepo, sows the seeds). The words within the square could be read horizontally or vertically from either top left to bottom right or bottom right to top left.

Even though these funky little phrases were around in ancient Roman times, the word ‘palindrome’ was not used to describe them until the English writer Ben Johnson coined the phrase in the 1600s. It’s derived from the Greek words palin (‘again’) and dromos (‘direction’).

Single word palindromes include radar, level, madam, kayak and dewed. Even ‘I’ and ‘a’ qualify, and if you’re called Hannah, you probably already know that your name is also part of this unique collection of words. The longest palindrome recorded is a sentence consisting of 17,259 words.

Neither spaces nor punctuation are usually taken into consideration when constructing palindromes, which makes life easier. So why not get creative and give it a go yourself? You may come across an ‘evil olive’ or two or discover you’re as ‘mad as Adam’.

A good potential client

August 3rd, 2010

This is why you should never trust Google Translator.

Perplexed by punctuation? You’re not the only one.

July 19th, 2010

Punctuation is the cause of much confusion, but why so? We were all taught how to use full stops, commas and questions marks at school, weren’t we? Surely everybody knows where to place an apostrophe? It would appear not. Difficulties with punctuation affect all writers, and with so many exceptions to the rules, using punctuation correctly can cause quite a headache.

However, the pedants among us will say that correct punctuation is vital because without it sentences will lose their structure and meaning. A wonderful and well-known example of this is the story of a professor who wrote on the blackboard, “Woman without her man is nothing” and directed his students to punctuate it correctly. The men wrote, “Woman, without her man, is nothing.” The women wrote, “Woman: without her, man is nothing.” Two very different interpretations.

A similar example is the joke about a panda who “eats, shoots and leaves” (see the difference one little comma makes?). In 2004, Lynne Truss published a book titled after the joke for “people who love punctuation and get upset about it.” The author believes that our system of punctuation is endangered and backs up her belief with entertaining evidence. She claims signs such as “Book’s, CD’s and DVD’s for sale” and “Its Summer!” with their indifferent use of punctuation pop up all over the place, demonstrating that the rules of punctuation are misunderstood or just plain ignored.

Even though many individuals are ditching the fundamental rules (ever left out an apostrophe because you just weren’t sure where to put it?), punctuation is a marvellous thing. It’s an art, not a science, and is designed to help readers understand a story without stumbling. Perhaps we should think of punctuation as an act of courtesy to our readers, guiding them through our words with ease. And didn’t our mothers always tell us to mind our manners? Be polite. Punctuate.

Real life punctuation catastrophes:

‘Pansy’s ready’ (is she?)

‘We serve “wine” and beer’ (I guess the wine is questionable? I’d go for the beer)

‘We apologise for any in-convenience’ (since when did inconvenience need a hyphen?)

‘Goats Cheese Salad … tomatoes, onions, goats, cheese’ (would you like goat with your salad?)

‘Slow children crossing’ (well, they’d better hurry up then!)

We’ve Moved…

June 29th, 2010

…but we haven’t gone far. Giles Publications is now on the 4th floor (room 401-2) of the Stag Building on Queen’s Road Central. Our new, more spacious office allows us to pace while pondering and provides comfortable surroundings for visiting clients. We hope to see you soon!

Braving the cultural divide

June 22nd, 2010

My parents’ favourite nickname for me translates roughly to “silly pig”. Now, my Chinese readers will nod sagely–chances are, they suffered similar nicknames–but my Western readers might well wonder about the sort of childhood I had, growing up.

FYI, “pig” is a term of endearment, given to sweethearts, wives and cuddly children. If one is feeling especially fond, one might even use “silly piggy pig”, as my aunt is wont to do. Yeah. To my dear Western readers: try “silly piggy pig” on your sweetheart over dinner, and see how that goes.

There is other imagery found in idioms and proverbs that somehow took on completely different meanings on the opposite sides of the globe. It is a well-established fact that money does not grow on trees, at least not in the West. However, the Chinese think differently. Not only does money grow on trees, the trees themselves are ripe for the shaking — trees like your father, your boyfriend, your older sister, your endlessly patient best friend…

Isn’t it amusing to find the human brain ascribing widely differing cultural interpretations to imagery dredged from what looks like some sort of collective consciousness?

True Fables

June 11th, 2010

We Gilpies Three dropped by the opening night party for a photo exhibition earlier this week. The exhibition is called True Fables and the photographer is Philipp Engelhorn — a man with a penetrating vision and an enduring wanderlust. His photos capture unimaginable beauty in the unlikeliest of places, from the salt lakes of Ethiopia to the wrinkles in an old Tibetan’s smile.

The exhibition is being held for the benefit of Vision First, a young local charity for whom we did a bit of pro bono work several weeks ago. It provides Hong Kong’s refugees with basic aid such as food, transportation money and medical assistance. It also offers more long-term aid, including training courses and legal aid.

We spent some time chatting with one of its founders, Danielle Stutterd. Danielle and her team are hard at work raising funds to build a refugee centre here in Hong Kong, and members of the community – like Philipp – are stepping in with a helping hand.

True Fables will be held until June 15 at the No Borders exhibition gallery in Central. Stop by and catch a glimpse of the world through Philipp’s eyes.

Up your Game of Scrabble

June 4th, 2010

To help stimulate and educate our brains, we at Giles have been known to partake in the occasional game of Scrabble in the office – in between projects of course. As it is a game of words, we can almost pass it off as actual work whilst having a little fun along the way.

And fun it is. Until someone catches you unaware and starts using those irritating two-letter words to sneak in a few more extra points. But fear not – two can play at that game. You may think that there is absolutely no use for the X and the Q that you have been so unlucky to pick, or even the Z that just won’t fit anywhere on the board, but you would be wrong. You can be as sly as your competitors and place the X next to an existing U to create XU (a Vietnamese currency) or throw in a Z before an A and make ZA (slang word for Pizza). Yes, fellow Scrabble players, these words are in the official Scrabble dictionary and can be played without question.

It certainly helps to learn the two-letter words, especially at that crucial part of the game when the tiles are running low and you’re running out of options. A simple QI (traditional Chinese healing medicine) or a BA (eternal soul in Egyptian mythology) might just land you a few vital points to put you ahead of the game. And don’t forget to look out for those triple word scores before you place your tiles.

Fun facts for Scrabble fans:

Scrabble was invented in 1949 by an architect names Alfred Mosher Butts and was originally called Criss-cross Words. Scrabble is sold in 121 countries and is available in 29 languages.

150 million sets have been sold worldwide.

One in three American households own the game of Scrabble.

The highest scoring word to be played on record is QUIXOTRY, which was placed over two triple word scores and scored a total of 365 points.

Getting Out There

May 12th, 2010

Freya, Melissa and Jenny at HK Magazine's GlamCham at RED Bar + Restaurant, April 13th, 2010. Photo courtesy of HK Magazine.

Writers and editors have a reputation for being somewhat reclusive. A writer at work can readily be pictured in a sparsely furnished and badly lit room, tapping on an antique keyboard or scribbling in a notebook while muttering to himself, with no one but a scraggy cat for company.

This is not an entirely unfair image. A large part of a writer’s work does involve solitary confinement, deep concentration and liberal muttering. However, just as there is a time to sit in and talk to oneself, there is also a time to go out and talk to others. I believe that part of what makes a good writer is an insatiable curiosity about the world.

At Giles Publications, before we start any copywriting job, we spend time getting to know our client’s business, their industry and their target market. We’re not just interested in the information posted on relevant websites; we want to know what’s happening at street level… and there’s only one way to find out.

Our favourite way to get out there is by attending the plentiful networking events organised by various groups in Hong Kong. It’s not only a good way for us to meet new clients but also a chance to build knowledge and contacts that may help our current clients.

We particularly like the Britcham (www.britcham.com) events as they attract a mixed crowd of people from various industries, as well as the more social events like HK Magazine’s GlamCham  (http://hk-magazine.com/glamcham). At the last GlamCham event, we were interested to learn about Hong Kong’s fashion scene from Kanchan Couture (www.kanchancouture.com) owner, Kanchan Panjabi. The next day she invited us to a private consultation in her boutique, bubbles on the house. Okay, I admit, there are some less commercial perks to our tireless networking efforts!

The joys and tribulations of being a dog in Hong Kong

May 6th, 2010

We recently landed a fun little pro bono project with Animals in Photos. Consummate dog-lovers Caroline and Ali Bullock set out to write a comprehensive pocket-sized guide to Hong Kong’s doggy hotspots, and they were kind enough to invite us to chip in with our two cents. And so the Woof Guide was born. From food and basic supplies to grooming and dog DNA testing, this little guide has it all. Melissa and I had a great deal of fun giving Padstow (the canine narrator) some pep and shine. You’ll find his quotes scattered throughout the guide.

The Woof Guide, by Caroline and Ali Bullock

All proceeds from the guide go to animal welfare organisations, one of which is Hong Kong Dog Rescue. HKDR must have been glad of the extra funds, because they ran into a quite a fix several weeks ago when they were required to vacate their premises in Pokfulam on short notice. With over 200 rescue dogs and nowhere to house them, HKDR worked frantically to get their precious charges adopted.

This story ends happily. The incredible staff, volunteers and local dog lovers rallied and managed to get nearly 100 dogs rehomed or put up at doggy hostels in the span of less than two weeks. And days before their deadline, an anonymous benefactor donated the use of her property in Tai Po with extensive grounds where the dogs could explore to their hearts’ content. After a flurry of activity, HKDR got themselves settled at their new premises in the beginning of May.

Their job is not finished, however! Their 100 or so dogs still need homes, and if you feel like taking up this responsibility, please check out the HKDR website at www.hongkongdogrescue.com.

A preposition supposition

March 30th, 2010

One of our favourite readers posed us an interesting question: what is the difference between a preposition and a supposition? Since a preposition precedes a phrase, a postposition follows one and a circumposition surrounds one, it only follows that a supposition is used underneath one, right?

As it turns out, prepositions and suppositions are in fact completely unrelated. A preposition indicates a temporal, spatial or logical relationship between two things in a sentence, such as a subject and an object.

I rolled towards the water cooler in my chair.

However, I rolled too fast and I crashed into it.

On the other hand, a supposition is literally the act of supposing, or the object of such action, like an assumption, opinion or hypothesis. Darwinian evolution is a supposition, as is the relationship between a preposition and a supposition.

Sometimes similar-sounding words are purely coincidental!